Website for a kitchen or bathroom company: more showroom visits

Your visitor can already picture the room

Someone looking for a new kitchen or bathroom is dreaming. They can already picture the room: the light, the worktop, the walk-in shower. It's a big purchase they're emotionally involved in. Often they search together with a partner, on the sofa in the evening.

That's an opportunity. Your site doesn't only have to give information. It can show what it will look like. But behind that dream there are also serious worries.

What your customer wants, and fears

The biggest fear: the budget gets out of hand. First a nice price for the kitchen, then come the tiles, the plumber, the plasterer. The second fear is disruption: weeks without a kitchen or bathroom, with tradespeople who don't know each other.

What they want is one party for everything. Someone who designs, supplies, installs and tiles, for one price. Can you offer that? Then say it out loud. It's probably your strongest point.

How to structure your homepage

1. The first screen. One strong photo of a real project and a concrete price, such as "complete bathroom from ...". Plus one button.
2. Trust bar. Reviews, your installation guarantee and your dealer status with brands.
3. Inspiration gallery. Before the packages, because the visitor is buying a picture of the finished room.
4. Three packages with prices. From simple to complete.
5. How you work. Design, quote, installation, with the number of days installation takes.
6. Showroom and team. Where can the customer come and look, and who helps them?
7. Frequently asked questions.
8. A closing invitation.

Three packages, all-in

This is where you stand out from companies that only say "price on request". Show three packages, from basic to premium. The most expensive package shows what's possible. That makes the middle package feel like a reasonable choice. Every package must really be for sale though: never a package that only exists to be turned down.

Important: make the prices all-in. Write "including installation and tiling", if that's the case. That answers exactly the fear that the budget gets out of hand. Prices for private customers include VAT, and a from-price has to be a real, complete version. That's what the ACM, the Dutch consumer authority, requires.

For each package, say who it's for, what's in it and what can change the price. For example the size of the room or moving pipes.

Trust

For kitchens and bathrooms, these count most:

• Reviews from customers, preferably with a photo of the result and the town.
• Installation guarantee, with its length and what it covers.
• Dealership of well-known brands. A brand the customer knows gives confidence in the quality.
• BouwGarant, if you have it. Explain what it means: completion guaranteed if the company goes bankrupt.

Also show how you limit the disruption. A process with the number of installation days does that better than the sentence "we take care of everything". And say who the customer calls if something comes up during the work. One fixed name is proof that one party really is responsible.

The button: to the showroom

Nobody buys a kitchen with one click. The logical step is an appointment. Use "Book a showroom appointment". No showroom, or do you design at people's homes? Then "Request a free 3D design" works well, as long as the design really is free and the customer isn't committed to anything.

Choose one of the two as the main button and use it everywhere. The other becomes a text link. Put your address and opening hours next to the showroom button, so the customer sees straight away when they can come.

Images: real rooms

Use photos of complete rooms you've actually installed. Renders and 3D images are nice, but the visitor knows a render always looks right. A real bathroom, in real light, in a real house, shows that the result really looks like that. Use renders at most alongside real photos, to show how the design process works.

Better not

• Only renders. Then the visitor wonders whether you have any real projects.
• No package prices. Anyone who sees no price assumes the worst and calls the company that does name one.
• "Contact us" as the button. Say what the customer gets: an appointment, a design.
• Separate prices without installation. It looks cheaper, but it feeds the fear of a budget that runs over.

Checklist

• Are a real project photo and a concrete from-price on the first screen?
• Does the gallery come before your packages?
• Do you have three real packages, including installation and tiling where that's true?
• Does your process mention the number of installation days?
• Do you mention your installation guarantee and brand dealership?
• Are your photos of real, installed rooms?
• Does your button invite an appointment or a design, not "contact"?

You sell a kitchen or bathroom with a picture and an honest price. Show both, and your showroom does the rest.